Landing Page
'Landing page' is a page on your site, on which the visitor enters the result of the transition to the banner, external links or search engines. It is a hard a task to draw on visitors to your website because of intense competition among all those banners and other website links. So when the user gets to your landing page he or she already has made a huge effort and you don't need to overload him/her with odd stuff. That's why your landing page should be as simple and understandable to the user as possible. The main purpose of landing page - lead to the user's conversion. This task can be done if there won't be distraction or difficulties on user's way to your targets.
Following this principle of simplicity, Foodly theme allows to create effective landing page that is focused on the main goal. In our example, it is to sell product packs.
If you are going to have a promotion campaign of the similar item as product pack, you need to adjust 'Landing page' content to your context. You'll find an explicit instruction how to do that below:
- Open theme customization page: 'Online store'(Fig. 5.23 - [ 1 ]) > 'Themes' (Fig. 5.23 - [ 2 ]) > 'Customize theme' (Fig. 5.23 - [ 3 ])
- Choose 'Landing page' (Fig. 5.24 - [ 4 ])
- Adjust the page to fit your specific promo campaign
