Working with Products

Product is a core of your online store. Most users decide to make a purchase being on the product page. Online store doesn't allow feel the product, twist, smell, etc. That's why it's important to demonstrate product quality within other aspects. To benefit the most of selling online is to show your product in the best possible way. For that, you need to be serious about product imagery, customers' feedback and other social options.

Product photos are must-have section of the product page, it's a foundation. Do whatever it takes to present real photos of products for users. Even more, high-quality photos with large resolution are what you need to keep in mind. The main task is to make your client want to buy the product just looking at pictures. Not necessarily to use the expensive photographer or studio. Shopify blog offers a bunch of very useful tips how to win from product imagery and pay less. Here's a list:

Our recommendations for photos:

Also, in “03_Content-samples” folder is “Product-photos” archive with product photos from Foodly. They can be a good example how to take own photos.

Don't forget about the description part of the page. Description and photos are a fine duet that works perfectly only together. Remeber,earlier we have shared a few secrets how to rate awesome copy? Yes, those life-hacks are the same here. Description is the same copy as about us text or any other on your website. However, if you didn't have a chance to read it, please, check 'Content' section of documentation.

It's good for SEO, and for your customer to have carefully composed description text. It keeps your potential clients from going somewhere else to look for more explicit information. The description should answer the decisive question "Why client should buy your product?". Try to combine the important and useful information with your pation about the food you produce to evoke emotions. Remember, almost 90% purchase desicions are made based on emotions not rational thinking as this study proves. If you'd like go deeper please check this post in Shopify blog.

Reviews has great influence on conversion:

"When a visitor has never heard of your business and lands on your product page for the first time, two things might come to their mind: 1. “Can I trust this website?” and 2. “Does this product deliver on what it promises?”.

Sometimes, simply allowing customers to leave reviews on your product pages helps ease these fears. When a new visitor hits your product page, they can read the reviews other customers have left about the product and be reassured of its quality. Plus, seeing that your business allows for reviews lets your visitors know you have nothing to hide."

Corey Ferreira content creator at Shopify

You can find a lot of informative posts about reviews at Shopfy blog. We have picked the most relevant and share with you here:

Besides the reviews, there are extremely powerful way to let your clients say the word. It's social media. Social sharing buttons help to share information about your product with a crowd. If your customer likes product and he/she is satisfied with purchase, you need to give him/her the opportunity to share this pleasure. However, you need to be aware about pitfalls you might on your way implementing social buttons. For example, about statement "no social media proof is better than low social media proof" can be found in this Shopify blog article with huge focus on social aspect of e-commerce.

Try to predict different scenarios of your user's behavior and offer additional options if particular product does not satisfy your user. In such moment, users are open to considering other products from 'Similar products' section. This part of the page helps hold up customers on your site a bit longer and have a bigger chance to influence on purchase decision.

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