E-commerce success is a continuous process that requires meticulous work every day. However, if you know the basic principles it might be easier to achieve the goal of being successful.
There are two things that assemble a backbone of online sales. They are a web traffic and a conversion rate. However, there are more elements to consider for your marketing strategy. Some basics on where to start your marketing is uncovered in Shopify article 'Ecommerce Marketing: The Big Picture – Part 1'.
Back to the background of internet marketing, we are going to talk about web traffic and why it determines you being successful online. You have four ways how to get customers to come to your store either as a direct traffic or a referral traffic, or an organic traffic, or a social traffic. Each of these types has its own pros and cons and requires different approaches to bring people to your online store. If you are not familiar with peculiarities of various sorts of traffic you may be interested in this post with brief overview of each of four. Nevertheless, no matter if your visitors come from Google or Facebook, or from the referral link in someones blog, the only thing that matters for every of these users is a content you’re offering for them. So be nice and pay some time and your efforts into uniqueness, quality, length, and optimization of your content in first place for your own good. And we will assist you with some guidance in the next chapter.