First of all, page link (URL) is a significant part of SEO especially in e-commerce. It means you need think twice creating URLs for your products. When you create the new product, the link to this product is created automatically from product title. Here's a post about URL structure that says about effecrive URL length of 35-40 characters and much more. So bare in mind that the title influences on URL directly, however you have a functionality that allows to change the product link. The following inctruction will help you with this: