So many experts advise knowing the audience whom you are selling your products so we are forced to join them. If being serious, we utterly agree with this opinion. No doubt it is better to know your clients since you can provide them with exceptional communication that both of you can win from. This attitude brings us to e-commerce personalization that gives each customer the personal shopper treatment simultaneously. The “one size fits all” approach doesn’t work online anymore. The audience and market have grown and evolved into the more mature entity. Don’t worry if you are unprepared for this shift. We got you covered with laser focused article on this matter from Shopify blog.
A perfect accomplishment to the personalization toolkit is a live chat feature. This is how you can engage with your customers essentially personally, similar to that of a retail store and in real time offering truly personalized recommendations based on customer’s needs. This feature is included into Foodly theme as Shopify app to help you stay in touch with your clients. Moreover, it is not an average live chat widget. It is a social integration into your online store. We highly recommend use it as a part of your communication toolkit using the advantage of Facebook brand being friendly and trustworthy. Today, stores need to do more than just set up an online shop and wait for the customers to roll in: they need to engage with potential customers over email and on social. Facebook chat helps to succeed in this challenge. Moreover, it will help you to grow your fan base in social media letting people know that you are a social brand and is open to communication.
One more social media you shouldn’t ignore. It’s Instagram. Now it’s becoming a big deal with 150 million users that has as much influence as Facebook or Twitter. It is a winning platform in days of visual web when you need to communicate not only with words but with visual messages as well. That’s why we added an Instagram widget to the Foodly theme so you as an owner of online shop can benefit from this massive online audience. It’s super easy to set up in the theme, the way how to do this is described in the further section of this paper. Now we would like you to pay attention to this Shopify blog post that reveals all the tricks for your successful business. Another aspect that makes Instagram so valuable is ability to include its user-generated content (UGC) into your shop. There is a massive shift to UGC that is covered in media a lot and we would like you to check this post of recent research to be aware of UGC advantages, especially when Millennial generation becomes the largest generation since the baby boom and is about to enter its prime purchasing years. We recommend you don’t stand behind and ignore this fact, but embrace the upcoming changes in customer’s behaviour and this Shopify blog post will provide you with a hint how to do that (Spoiler alert! user-generated content is on the list).
However, Instagram is not the only or the primary source of UGC. Reviews and comments from your beloved customers are the core of UGC for online store. What your clients think of your products, what they feel about them and your service have a huge value in online business because this is what is called a social proof. Foodly theme has both functionalities incorporated so you can have another bunch of tools that gain profit for your online store. Comments of Foodly theme is inevitable part of the blog and articles. You can learn more how to activate them in special section of this paper. Reviews functionality is based on SEO-friendly Shopify app that scores to your Google search results. Product reviews might be your laser sward on the battlefield for customer’s affection. Recent studies reveal 67% of consumers are influenced by online reviews and you can dive deeper into this analyses at Moz blog post. Detailed instruction how add this to your theme you may find in the further section of this paper.
Using comments and reviews you enrich your marketing arsenal without extra hassle. However, this is not all we have, there are more ways how you can gain user-generated content and you may find extra tips in this Shopify blog post. Try them out and experience positive influence on your conversion rate.